Samsung Electronics Galaxy S22: 

Evaluating Sensory Qualities of Smartphone Cameras

•  Identify  affective qualities of smartphone-generated images that have a significant positive/negative effect on users’ preference for the image
•  Derive  areas of improvement for camera quality

*Due to confidential information pertaining to Samsung Electronics, limited amount of the project details are publicly available

Color Analysis

Statistical Analysis

• Multiple Linear Regression
• Multivariate Analysis of Variance

• Perceived  'Trendiness' ,  'vividness' , and  'naturalness'  are the main affective qualities influencing image preference
•  Color  and  exposure  are the main objective qualities that affect image preference

Final report on findings, user insights, and guidelines for improvement delivered to Samsung Electronics